Working with pre used laptops or PCs can be challenging when it comes to proper Windows licensing. If you refurbish and sell these devices, you need a clear and legal way to provide genuine Windows software.
Microsoft had a program called the Microsoft Registered Refurbisher Program (RRP), but it was retired in 2020. Today, the Microsoft Authorized Refurbisher (MAR) program is the main route for refurbishers to legally offer genuine Windows licenses on refurbished devices. Within the MAR framework, you can also become a Third Party Refurbisher (TPR).
But what if you’re just starting or handling fewer devices each month? This article explains how the MAR program works now that RRP is no longer available, why becoming a TPR is beneficial, and how a cloud-based tool called SMART can make it simple and fast to reach TPR status. After reading, you will feel more confident and prepared to succeed.
The Retirement of RRP and the Move to MAR
The Microsoft Registered Refurbisher Program (RRP) existed to help smaller refurbishers offer genuine Windows on refurbished devices. However, RRP was retired in 2020. Microsoft replaced it with the Microsoft Authorized Refurbisher (MAR) program. Under MAR, even if you’re not a large-scale refurbisher, you can still participate by working through a recognized MAR to become a Third Party Refurbisher (TPR).
Understanding the MAR (Microsoft Authorized Refurbisher) Program
The MAR program is designed for refurbishers who want to legally provide genuine Windows software on refurbished PCs and laptops. MAR partners typically handle a high volume of devices and meet strict standards set by Microsoft.
They enjoy:
- A wide range of Windows OS options.
- Better pricing due to large-scale operations.
- Direct recognition from Microsoft, enhancing their brand credibility.
However, becoming a full MAR partner yourself can be challenging if you’re a smaller refurbisher. The requirements often include handling large volumes of devices, meeting strict quality controls, and passing regular checks.
“We’re selling millions of devices globally, and the Microsoft Authorized Refurbisher Program is key to extending their lifetime—while ensuring quality, compliance, and security.” – Jakob Haido, Senior Partner Development Manager at Microsoft
Introducing Third-Party Refurbishers (TPRs)
If you’re not ready or large enough to become a MAR yourself, you can still benefit from the MAR ecosystem by becoming a Third Party Refurbisher (TPR). TPRs are refurbishers who work under the umbrella of a MAR, giving them access to genuine Windows licenses and the ability to label devices as “Genuine Microsoft Refurbished.”
Why Become a TPR?
- Immediate Credibility: As a TPR, you can use the Genuine Microsoft Refurbished Label on devices you sell. Customers trust this label, knowing that Microsoft recognizes your compliance.
- Access to Genuine Licenses: Working under a MAR’s umbrella, TPRs can access proper, legitimate Windows licenses without needing to be a large-scale refurbisher themselves.
- Brand Boost: Having Microsoft’s approval helps set you apart from refurbishers who cannot prove the legitimacy of their software. This trust can lead to more sales and customer loyalty.
MAR vs. TPR: What’s the Difference?
If you are deciding between MAR and TPR, consider your business size, how many devices you refurbish, and what level of support you need.
Who It’s For:
- MAR: Large refurbishers that meet strict Microsoft standards and handle big volumes each month.
- TPR: Smaller refurbishers who partner with a MAR to gain legal access to Windows licenses and Microsoft recognition.
Requirements:
- MAR: Tough criteria, high volume, and strict auditing processes.
- TPR: Simpler path; join under a MAR’s umbrella without meeting MAR’s high-volume requirements.
Benefits:
- MAR: Wide OS options, better pricing, and high-level status.
- TPR: Quick credibility and legal licensing without huge commitments.
How SMART Fits In: Fast-Tracking Your Path to TPR
Now that RRP has been retired, you might wonder how you can quickly become a TPR. This is where SMART comes in. It is a cloud-based service that streamlines the process of becoming a TPR and managing genuine Windows licenses.
What Is SMART?
SMART is a tool that allows refurbishers to buy, manage, and inject genuine Windows digital license keys into refurbished devices through the cloud. Signing up and accepting SMART’s terms immediately grants you TPR status.
This means:
- No Lengthy Applications: Traditionally, to become a TPR, you’d need to apply through a MAR and wait for their approval. SMART removes this hassle, giving you TPR status right away.
- Use of the Genuine Microsoft Refurbished Label: As soon as you gain TPR status via SMART, you can place this label on your devices. This label shows customers that Microsoft recognizes the authenticity of your products.
- Simple License Management: SMART’s cloud-based platform lets you easily purchase and apply Windows licenses without special hardware or extensive know-how.
Steps to Become a TPR with SMART
You can use SMART to make your licensing work easier. The good news is that SMART instantly grants you TPR status.
- Sign Up on SMART’s Platform:
Create your account and accept the terms. - Immediate TPR Status:
As soon as you accept their terms, you are recognised as a TPR. No lengthy application is needed. - Buy and Inject Keys:
Purchase genuine Windows digital keys through SMART. Inject these keys into your refurbished devices using cloud-based tools. - Track Devices and Licenses:
Keep a record of every device and which license you used. This reduces mistakes and simplifies audits. - Use the Genuine Microsoft Refurbished Label:
Now that you are a TPR, add this label to your products. It helps buyers see you as reliable and serious about quality.
Building Customer Trust Through TPR Status
Customers want to know they’re buying a reliable, legally licensed product. By leveraging SMART oversight and TPR status, you can prove that your refurbished devices come with real Windows software. This trust can boost your business, as customers are more likely to return and recommend you to others.
Pricing and Profit with TPR Status
While MAR partners often get the best pricing due to their large volumes, TPRs benefit from legitimate licensing at fair rates. By working with SMART, you avoid the high upfront commitment of MAR-level volumes but still access proper licenses. This approach helps you set competitive prices while maintaining a profit margin and building trust with buyers.
Final Words
RRP was once a stepping stone for smaller refurbishers, but it’s no longer available. Now, if you want to legally provide genuine Windows software, you must operate within the MAR framework. If you’re not large enough to become a MAR yourself, becoming a TPR is the ideal path.
SMART makes achieving TPR status quick and easy. Instead of lengthy applications and waiting, you sign up, accept the terms, and gain immediate credibility. Add the Genuine Microsoft Refurbished Label, manage licenses seamlessly, and show customers that you meet Microsoft’s standards.
In short, if you’re looking to run an honest, customer-friendly refurbishing business after RRP’s retirement, consider working through a MAR as a TPR with the help of SMART. Over time, as your business grows, you can explore advancing further in the MAR ecosystem. For now, TPR status, made easy by SMART, is the boost you need to thrive.
“By 2030, demand for reused and refurbished IT will skyrocket. That’s why we’re working with partners like Foxway to scale refurbishment faster than ever before.” – Jakob Haido, Senior Partner Development Manager at Microsoft
FAQs
Is RRP still available?
No, RRP was retired in 2020 and replaced by the MAR program structure.
What’s the difference between MAR and TPR?
MAR partners are large-scale refurbishers that meet strict Microsoft criteria. TPRs work under MAR oversight, gaining access to genuine Windows licenses and Microsoft branding without the high-volume requirements.
Why should I become a TPR?
As a TPR, you can quickly gain Microsoft-backed credibility, use the Genuine Microsoft Refurbished Label, and legally license your refurbished devices.
How does SMART help?
SMART, operated by a MAR, gives you immediate TPR status, easy license management, and no need for special hardware.
Can I still become a MAR on my own?
Yes, as your business grows, you may meet the criteria to apply for MAR status. Until then, TPR status is a practical and profitable stepping stone.
